MBA Marketing

MBA Marketing

Our MBA with Marketing specialization is intended for creating marketing managers capable of conquering an ever-changing marketing landscape and eventually becoming the leader of the corporation. This program gives participants practical knowledge of marketing management tools and how to implement them into successful strategy. We are offering exceptional learning, a career-focused curriculum and unique pathways to success. Marketing is a good major because it’s extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for quick career growth.
MBA Marketing specialization @ BMIM begins with core conceptual papers in Management in the first two semesters and a functional core course in Marketing Management. The electives are offered in the two semesters during the second year with an internship in a corporate house at the end of the second semester and a dissertation project in the final semester. They are required to choose two elective courses each in third and fourth semesters from the list of marketing elective courses listed below

Code Subject Semester
MB81 03/01 Sales Management Third
MB81 03/02 Retail Business Management Third
MB81 03/03 Services Marketing Third
MB81 03/04 Digital and Social Media Marketing Third
MB81 03/05 Integrated Marketing Communication Third
MB81 04/06 Product and Brand Management Fourth
MB81 04/07 Marketing Analytics Fourth
MB81 04/08 Consumer Behaviour Fourth
MB81 04/09 Agriculture Business and Rural Marketing Fourth
MB81 04/10 Marketing Research Fourth

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